If you want your retail business to stand out against the rest, a photo booth may be the perfect expansion for you. Luckily there’s always a photo booth rental business ready to offer the custom options your customers will appreciate the most.
Utilizing a photo booth rental business is one of the best ways to gain exposure for your own retail business. Your customers will have fun snapping pictures while you grow your business organically.
Keep reading to learn more about how your business can benefit from the simple addition of a portable photo booth.
8 Benefits of using a Photo Booth Rental for your Business
When you decide to add a photo booth to your retail space, you can expect a whole host of benefits that include:
1. Make Meaningful Connections with Customers
There’s no better way to make someone feel included than asking them to participate in a photo. An in-store photo booth is a great way to get someone through the door. When placed strategically, it can draw a crowd, but even more importantly, creates a positive first impression with customers.
People of all ages love to capture moments, especially when they aren’t expecting something as convenient as a photo booth. Not only is a photo booth easy and fun to use, but it’s a great conversation starter and will help customers connect to the surrounding retail environment.
2. Collect UGC
User-generated content (UGC) is a newer concept, but it’s an extremely powerful marketing tool. Most retail stores don’t understand the value of UGC. When you hire a photo booth rental business to install one in your store, you will be able to encourage customers to create and share content on various digital platforms. Offering photo booth services in-store is a great way to encourage customers to create content and easily share it across social media and other platforms.
Using brand-oriented hashtags and other digital tools, you can incorporate this UGC with all different marketing campaigns. The possibilities are truly endless, as you can use UGC to promote new items, share on social platforms, and strengthen your marketing campaigns.
3. Create Branded Content
When you hire a photo booth rental business, your branded content essentially gets created for you. Customers will post fun pictures from your store or at your event with your logo or relevant hashtags you want to include in different frames.
Any time someone reposts this content it means more visibility for your brand—which will help you reach new audiences with each social share.
4. Expand Your Marketing Efforts
You might think your marketing efforts are limited to digital and physical media, but in reality, you have much more creative options. A photo booth rental business offers you the best of both worlds—for your company and your customers. Everyone loves a little hint of nostalgia and unexpectedly capturing a moment, so give your customers the surprise they didn’t know they needed, and create an impact that lasts longer than your typical Facebook Ad.
If you want a creative way to stand out from your competition, you should consider hiring a photo booth rental business.
5. Increase Customer Engagement
Engagement is everything these days, and you need to keep your customers interested if you expect them to return to your store. All customers want a highly personalized shopping experience and it’s natural to gravitate towards anything that might offer interesting visuals.
When you install a photo booth in your retail store, you’re sure to attract the attention from new and existing customers. Just walking by your window, someone who had no intention of coming inside could wind up purchasing a whole new wardrobe.
6. Showcase Merchandise
The main priority of any retailer is to sell inventory. Regardless of what you’re selling, you need to gain visibility wherever possible and showcase new items as they become available.
When you hire a photo booth rental business, you’re taking advantage of a unique way to promote your products—both in-store and online. Your customer can photograph themselves with their favorite items for a wish list, or show off any new purchases. You can even offer a small discount on their next purchase for sharing the photos on their social media.
7. Promote Sales and Events
Make sure the photo booth rental business you choose offers flexibility. Make sure you have the ability to move it around the store for different events and promotions.
To engage with customers from the moment they arrive, place your booth near the front of the store. If you’re throwing an in-store event, make sure you have a designated area for the booth—and include fun on-theme props and different backgrounds.
8. Keep Customers Coming Back
Once customers know you have a photo booth in your retail business, it won’t be long before they’re coming back to create more content.
To keep up with customers, you should always try to switch up the customization options with the seasons or different events. This will encourage customers to come back to take another picture with all kinds of props and backgrounds that they can post.
Discover the best photo booths for sale from RevoSpin today. We offer a wide variety of everything from DSLR photo booths or mirror photo booths to help grow your retail business or start your very own photo booth rental company.